Why do we become attached to certain inanimate objects? Whether it is a piano or a paperweight, any object has the potential to become a treasure. The secret ingredient? A story. Maria Popova explores how stories confer value upon seemingly vacant objects in recounting an experiment carried out by Rob Walker and Joshua Glenn in which the duo bought a bunch of cheap trinkets and asked several writers to invent stories about them. The trinkets—originally valued at a total of $128.74—were posted on eBay along with their stories and sold for a whopping $3,612.51! These stories are now part of an anthology entitled Significant Objects: 100 Extraordinary Stories About Ordinary Things.

“It turns out that once you start increasing the emotional energy of inanimate objects, an unpredictable chain reaction is set off.”

Why do we become attached to certain inanimate objects? Whether it is a piano or a paperweight, any object has the potential to become a treasure. The secret ingredient? A story. Maria Popova explores how stories confer value upon seemingly vacant objects in recounting an experiment carried out by Rob Walker and Joshua Glenn in which the duo bought a bunch of cheap trinkets and asked several writers to invent stories about them. The trinkets—originally valued at a total of $128.74—were posted on eBay along with their stories and sold for a whopping $3,612.51! These stories are now part of an anthology entitled Significant Objects: 100 Extraordinary Stories About Ordinary Things.

“It turns out that once you start increasing the emotional energy of inanimate objects, an unpredictable chain reaction is set off.”

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    Interesting….
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